THE CHALLENGE
J. Press is a men's clothier in the United States. Founded in 1902 on Yale University's campus in New Haven, Connecticut, by Jacobi Press. J. Press finds a new demographic of customers interested in attaining a piece of American history by shopping iconic mens sportswear looks, and the brand embarks on a new adventure with spin-off label J. PRESS YORK STREET. That’s where I come in. I was hired to design a new logo. From early 2013 until Fall 2017 J. Press York Street operates a charming club-inspired boutique on Bleecker Street in New York's West Village.
